Networking in African-American communities broadens your prospect pool. In addition to raising your company’s profile, it increases your credibility with potential customers. But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through networking will be leads that you had never considered before. There are a lot of online business directories and websites to list a business on out there. Not only that, there are many local Black Owned Businesses Directories for products and services.

How do you know which online business directories you should be listed on to get the best ROI? It’s great to list a business on other online directories besides the big ones such as Google, Facebook, and Bing, but which ones make sense to invest your time and effort? Technology moves fast, business directories developed 4 to 7 years ago are still around. However, the internet has drastically changed in the past 4 to 7 years and website design has moved to higher standards such as smartphone compatibility. Investing in a BOB Directory built on up-to-date technology and growth potential is a necessity.