Similar to physical marketplace, online businesses cannot be successful without customers. Online customers come in the form of site visitors or viewers. Attracting the highest amount of traffic possible on your website will create the highest chance that those visitors will become customers. There is no one way of finding customers, there are good sources and better sources of customers. Advertise your business on business directories and make link your ads to your website.

Make sure your web designer understands your expectations for organic Search Engine Optimization (SEO). Designing a shiny new Flash-based website won’t cut it if search robots can’t find it. Google’s search robots can crawl web text, not Flash or images. Don’t design your web site without considering SEO.

There are no specific or perfect guidelines for effective social media marketing, but there are some common practices the can be counterproductive. These counterproductive practices can be detrimental to any business’s brand and can often be traced back as the source of diminished credibility. Don’t forget that if your contacts unfriend or unfollow you, it impacts your company’s growth. Every social media platform has its own culture and best practices. Research your preferred social media platform for what causes followers to become disinterested and follow members.