African-American buying power is close to 1.3 trillion. So, why not use your hard-earned money to make an impact in the black community? The idea of black capitalism goes back many decades. Civil rights activists Booker T. Washington and Marcus Garvey advocated that African-Americans create and do business with their own to build wealth the…

Networking in African-American communities broadens your prospect pool. In addition to raising your company’s profile, it increases your credibility with potential customers. But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through networking will be leads that you had never considered before. There are a…

Similar to physical marketplace, online businesses cannot be successful without customers. Online customers come in the form of site visitors or viewers. Attracting the highest amount of traffic possible on your website will create the highest chance that those visitors will become customers. There is no one way of finding customers, there are good sources…